Multi-channel, multi-country data
Beauty retail across the Nordics requires balancing physical stores, e-commerce operations, and regional variations across Sweden, Norway, and Finland. Each channel and country generates data from different operational systems which creates a fragmented landscape where no single source of truth existed for business analysis.
The organization needed a way to consolidate this fragmentation without losing the ability to analyze performance at the channel, country, and business function levels. In addition to collecting all relevant data, the focus was on creating common structures and business definitions across many different source systems.
Building the unified foundation
The approach focused on developing reusable data products and a modern analytics layer that could serve multiple business needs. Built on Microsoft Azure, the platform combines data integration and modeling capabilities with Power BI for analytics and reporting.
Data integration and modeling work enabled the creation of common business definitions so sales, inventory, and customer mean the same thing whether the analysis is running on Norwegian e-commerce or Swedish physical retail data. Power BI provides the reporting and analytics interface, giving business users across the organization access to consistent, governed data. The architecture supports both standard reporting and advanced analytics use cases.
This long-term approach allows the retailer to continue building on its existing data investments while adopting new capabilities, without requiring a complete rebuild. The modern data platform, properly designed and continuously evolved, becomes a strategic asset that grows with the business.
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