Norrin Oy, is targeting the rapidly expanding Nordic market. The focus of AI adoption in companies is shifting from technical engineering to business development.
The AI-driven information management consultancy Norrin is acquiring the Swedish data and analytics specialist BizOne.
BizOne employs about 30 experts in data technologies and analytics. Its most significant clients include the Danish company Kicks and the Swedish companies Boliden and Martin & Servera.
“We have been seeking a bridgehead for Nordic market expansion for several years. In BizOne, we recognized the same data and analytics expertise that was the foundation for Norrin’s own offering development,” says Norrin CEO Seppo Kuula.
“AI has shown that business development should not be done in the old IT-centric way. Norrin has built a comprehensive offering that enables us to compete with global giants for Sweden’s largest clients,” says BizOne CEO David Arenbo.
“Norrin’s service portfolio meets the growing need and creates a competitive advantage not only in Sweden but also more broadly in the Nordics and European markets,” Arenbo continues.
Norrin has made three acquisitions in the past two years while accelerating its organic growth. The company’s revenue grew organically by 42 percent to nearly 20 million euros last year.
After the acquisition, Norrin will employ nearly 210 IT professionals. Norrin estimates its pro forma revenue will grow to 26 million euros in 2025.
The growth is driven by an AI-led information systems development market, where business development and technology solutions are combined with usability and change management.
Sweden needs a Reformer
Sweden has the most active M&A market in the Nordics. Most technology sector acquisitions are made between Swedish parties. Several Swedish buyers were also interested in BizOne.
The Finnish company was able to offer something others could not, Arenbo says.
“Sweden needs a reformer who focuses on increasing customer value and productivity in all work, supporting company leadership in making the right decisions. Norrin has been a pioneer in Finland and has shown how smaller, growth-oriented companies can win the trust of large clients by basing all operations on maximizing customer value.”
According to Kuula, AI is now experiencing a phenomenon that has repeated in every technological revolution of the 2000s.
“Technology sets the direction, but people’s collaboration and adaptability determine how AI’s opportunities develop in companies. The value of our work is increasingly based on supporting executive decision-making and integrating different areas of expertise,” Kuula says.
Fear of Failure Slows Progress
AI has highlighted the need to support top management, who are expected to deliver results but whose fear of failure slows investment decisions.
Although expectations for company leadership have risen to unprecedented levels, basic tasks now require patience and thought-out decisions.
“It’s typical that investing in AI reveals a three- to fourfold need for investment in data, which in turn requires process adjustments and human change management. The technology already exists, but people’s adaptation has never kept pace with the speed of technological change in digitalization. Technology evolves exponentially, people’s roles linearly,” Kuula illustrates.
“The concept of data often first requires a shared understanding so that the organization knows exactly what is meant when we talk about data,” Arenbo adds.
More information:
Seppo Kuula
CEO, Norrin Oy
+358 40 3700032
seppo.kuula@norrin.com
